[1]
Wong, L.S., Jee, T.W.J., Ali, J.K. and Cheng, J.Y. 2025. The Effect of Reliability, Interactivity, Expertise, Physical Appearance and Trust on Purchase Intention of GEN-Z in Live Streaming Platforms. International Journal of Advanced Natural Sciences and Engineering Researches. 9, 5 (May 2025), 262–267.