Wong, L. S., Jee, T. W. J., Ali, J. K., & Cheng, J. Y. (2025). The Effect of Reliability, Interactivity, Expertise, Physical Appearance and Trust on Purchase Intention of GEN-Z in Live Streaming Platforms. International Journal of Advanced Natural Sciences and Engineering Researches, 9(5), 262–267. Retrieved from https://as-proceeding.com/index.php/ijanser/article/view/2670