WONG, L. S.; JEE, T. W. J.; ALI, J. K.; CHENG, J. Y. The Effect of Reliability, Interactivity, Expertise, Physical Appearance and Trust on Purchase Intention of GEN-Z in Live Streaming Platforms. International Journal of Advanced Natural Sciences and Engineering Researches, [S. l.], v. 9, n. 5, p. 262–267, 2025. Disponível em: https://as-proceeding.com/index.php/ijanser/article/view/2670. Acesso em: 5 jun. 2025.