Wong, Lai Soon, Teck Weng Jeffrey Jee, Jati Kasuma Ali, and Jia Ying Cheng. 2025. “The Effect of Reliability, Interactivity, Expertise, Physical Appearance and Trust on Purchase Intention of GEN-Z in Live Streaming Platforms”. International Journal of Advanced Natural Sciences and Engineering Researches 9 (5):262-67. https://as-proceeding.com/index.php/ijanser/article/view/2670.