SPACE ANALYTICAL MODEL: IMPLANTATION OF THE SIMULACRAL TECHNIQUE IN DECISION MAKING

Abstract

The research tries to bring a contemporary approach to decision-making through the implantation of the SPACE model towards a long-term and sustainable decision-making. Through the analysis of the model, it is tried to establish new techniques in management and organizational governance by identifying the possibilities of their implementation as a type of "simulacrum" or new "models" which promote improvement of decision-making and managerial stability. The study will be based on a mixed application methodology where it is distributed in 300 organizations addressed to managers or leaders. Through various analyses, it is claimed to encourage and ensure what are the paths towards a sustainable and competitive decision throughout the industry. The research seeks to bring clarity and a practical way of how to achieve a safe and sustainable decision-making by trying through different analyzes through ISA (Internal Strategic Analysis) and ESA (External Strategic Analysis) guaranteeing a genuine basis for creating a comfortable environment when making decisions, while reducing uncertainty and other influential factors from the managerial environment. Further, this unfolds several directions or decision-making paths such as backward, forward, horizontal integrations, market penetration, development of markets and products, specifically Quad-IV or Strategic Positioning quad-IV (ST-P-IVquad).