Social Marketing Approach to Pollution: Visual Mapping and Bibliometric Analysis

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  • Ali Tehci Ordu University
  • Yusuf Ersoy Mus Alparslan University



Social Marketing, Pollution, Environmental Pollution, Visual Mapping, Bibliometric Analysis


Pollution is one of the most vital problems facing the world. Controlling this growing problem requires the participation of all stakeholders. Therefore, effective strategies should be adopted. In this context, the study aims to present a holistic perspective to social marketing research on pollution with visual mapping and bibliometric analysis method. Thus, 43 studies were identified in the Web of Science database and analysed with the VOSviewer. It can be said that there is an academic interest in the related field, but it is not sufficient. It has been determined that scientists from 23 countries, especially the USA, are studying in this field. It is seen that there is a slight increase in the field over the years. Especially, the number of studies carried out in 2022 represents approximately 12% of the total scientific production.

Author Biographies

Ali Tehci, Ordu University

Department of Maritime Administration Management,  Fatsa Faculty of Marine Sciences, Ordu, Turkey

Yusuf Ersoy, Mus Alparslan University

Department of Banking and Insurance,  Malazgirt Vocational School, Mus, Turkey




How to Cite

Tehci, A., & Ersoy, Y. (2023). Social Marketing Approach to Pollution: Visual Mapping and Bibliometric Analysis. International Conference on Modern and Advanced Research, 400–403.

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