A Study About Female Bag Purchasing Preferences Regarding to Sustainability and Ergonomics

Abstract

– Sustainability and Ergonomics are the words which we come across most of the time. These two definitions are related to people and intersected in “people-centered” designs. The growing interest on the "people-centered" design can be observed in the various design areas from product design and architectural design. Today's users prefer products that will make their lives easier. In addition, the eco-friendly products have started to rank higher among the reasons for choosing products in developed countries. While product designers using ergonomics and sustainability effectively in their designs, users should also attach importance and interest to these concepts at same rate. Only through mutual interaction can design achieve its true purpose. This interaction is more important in some product designs. One of them is bag design. Bags are a part of daily life and therefore they need to be ergonomic to make our lives easier. Additionally, the materials used in bag production also vary and these materials should be eco-friendly and have a design that will provide a long service life for sustainable expect. In this study, a survey was conducted for female users about purchasing preferences regarding to sustainability and ergonomics. Through the survey, results were obtained about product purchasing preferences regarding to ergonomic product design, functionality, sustainability in bag design. It is thought that this study will give ideas to bag designers and manufacturers in our country.