Overview of E-Commerce and Digital Marketing: Evaluation of the Effects on Consumer and Customer

Abstract

People now have more access to computers and the internet thanks to technological advancements. The use of computers and the internet is growing daily. Since its inception, the Internet has served as a medium for individuals to engage, acquire knowledge, and take appropriate action. Businesses must now better assess the demands and desires of their customers. Businesses offer a variety of products to customers online in order to generate revenue. No matter where they are or what time of day they choose to communicate with, marketing transactions are conducted with the impact of interactive marketing. As a result, digital marketing is a vital avenue for communicating with customers and businesses. The elements that are required for digital marketing, the advantages and disadvantages for the client and the business, the key elements of social media marketing transactions, communication with consumer groups on these platforms, the impact on marketing procedures, and other elements should all be taken into account and examined from the viewpoints of the client and the business. The use of marketing techniques in an electronic setting gave rise to the concepts of electronic marketing and e-commerce. E-commerce in digital marketing As a result of increased competition among businesses and technological advancements, businesses have advanced their marketing efforts by beginning to conduct them online. Researches and applications for these approaches have been examined in the literature and their effects on consumers and customers have been examined and evaluated.