Hybrid Threats and Neuromarketing: A New Frontier in Manipulation and Defense
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Keywords:
Hybrid Threats, Neuromarketing, Manipulation, Disinformation, PropagandaAbstract
Hybrid threats, with their complex and often covert nature, pose a significant challenge to modern
societies. This paper explores the potential weaponization of neuromarketing within hybrid warfare.
Neuromarketing, a field employing neuroscientific techniques to understand consumer behavior, possesses
inherent manipulative potential. We argue that this potential can be exploited to influence public opinion,
emotions, and decision-making processes, thereby amplifying the impact of hybrid operations. This paper
examines how specific neuromarketing techniques could enhance the dissemination of disinformation,
manipulate public emotions, and subtly influence decision-making. Furthermore, it analyzes current trends
in hybrid threats, such as the rise of cyberattacks and misinformation campaigns, and explores how these
could be augmented by neuromarketing strategies. The ethical implications of such exploitation are also
addressed, highlighting the urgent need for research, robust defense mechanisms, and stringent ethical
guidelines to mitigate the potential risks to societal interests.
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