AI ile Reklam Afişi Otomasyonuna Yönelik Güncel Sistemler
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Keywords:
Reklam Afişi, Otomasyon, Yapay Zekâ, Dijital Tasarım, Autoposter, POSTA, AI Grafik TasarımAbstract
Bu çalışma, reklam afişi tasarımında yapay zekânın [YZ] giderek artan rolünü ve bu teknolojinin
getirdiği inovatif otomasyon potansiyelini kapsamlı biçimde incelemektedir. Özellikle son dönemde
geliştirilen AutoPoster ve POSTA gibi YZ tabanlı sistemler, kullanıcı girdilerine dayalı olarak afiş
tasarım sürecinde görsel düzen, tipografi, renk uyumu, metin ve kompozisyon gibi öznitelikleri otomatik
biçimde üretebilme yeteneğine sahiptir. Bu sistemler, tasarım süresini önemli ölçüde kısaltmakta, üretim
maliyetlerini azaltmakta ve aynı zamanda profesyonel düzeyde estetik sonuçlar elde edilmesini mümkün
kılmaktadır. Literatürde “AI-assisted creative automation” olarak adlandırılan bu yaklaşım, insan
yaratıcılığı ile makine öğrenmesinin etkileşimini yeniden tanımlamakta; tasarımcıların yönlendirici, seçici
ve denetleyici roller üstlenmesini teşvik etmektedir. Bununla birlikte, çalışmada şeffaf algoritmaların
kullanımı, kullanıcı kontrolünün korunması, özgünlük ve etik tasarım ilkelerinin önemi de
vurgulanmaktadır. Araştırma, yapay zekâ destekli afiş otomasyonunun yalnızca teknik bir kolaylık değil,
aynı zamanda yeni bir yaratıcı paradigma sunduğunu öne sürmektedir. Sonuç olarak, bu çalışma,
gelecekte YZ’nin reklam ve grafik tasarımı alanlarında yaratıcı süreçleri nasıl dönüştürebileceğine, insanmerkezli tasarım değerlerini koruyarak nasıl sürdürülebilir bir inovasyon zemini oluşturabileceğine dair
öngörüler sunmaktadır.
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